The End of Detroit

The End of Detroit

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A critical examination of business mistakes made by America's three top automobile manufacturers discusses how the push to promote SUVs caused the loss of market shares in family, economy, and luxury cars, making cautionary predictions about the future of the industry.The auto company was mired in a crisis that had begun about a year and a half earlier, in the summer of 2000, when the world discovered that the Ford Explorer SUV, the industrya#39;s most popular SUV, was plagued by defective Firestone tires that could explode, sending the ... an electric car company and an auto- repair business in Europe; he vowed to build Ford into a consumer company as beloved byanbsp;...

Title:The End of Detroit
Author: Micheline Maynard
Publisher:Broadway Business - 2003

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