The End of Advertising as We Know It

The End of Advertising as We Know It

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The former chief marketing officer at Coca-Cola laments the demise of advertising--a business killed by over-emphasis on art and entertainment. Reprint.Hea#39;d ordered a new laptop a week before flying to Atlanta to meet with me about this book. ... UPSa#39;s fault, not Della#39;s, but this supervisor recognized that Armin didna#39; t really care whose fault it was a€” he just wanted his laptop. ... So I stopped by the customer service center and asked for some help straightening out the problem.

Title:The End of Advertising as We Know It
Author: Sergio Zyman, Armin Brott
Publisher:John Wiley & Sons - 2003-12-09

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