Real-Time Marketing for Business Growth

Real-Time Marketing for Business Growth

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In this book, one of the worlda€™s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish a€œPRAISEa€ process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operationsa€b how to clarify your companya€™s purpose, value to customers, and most attractive opportunitiesa€b how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketinga€b how to combine the best traditional marketing techniques with the latest best practices for using social mediaa€b how to systematically and continually improve customer experience and lifetime value. Reecea€™s techniques have been proven with hundreds of companies over the past two decades a€“ companies ranging from startups to intrapreneurial divisions of the worlda€™s largest Fortune 500 firms. They work a€“ and with her guidance, they will work for you, too.The company was well-known for built-to-order PCs, competitive prices, and dependable customer service. But when Della#39;s sales began to fall and customer complaints were on the rise, it took a long time before Michael Dell stepped in to helpanbsp;...


Title:Real-Time Marketing for Business Growth
Author: Monique Reece
Publisher:Pearson Education - 2010-03-25
ISBN-13:

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