Product Planning Essentials

Product Planning Essentials

4.11 - 1251 ratings - Source

Anyone with an interest in product planning will find this work a comprehensive introduction and reference to the theory and practices of contemporary product planning and development. For the neophyte or professional practitioner, the book's 14 readable chapters provide a broad, balanced, and interdisciplinary perspective. Excellent illustrative materials enhance the presentation. Recommended. Upper-division undergraduates and above.In comparison, Verizon, as shown in Exhibit 1.4, has a relatively narrower but deep product mix. Verizon has ... Each of these families of services has different lines of service plans, and within each plan are specific items of offerings. As shownanbsp;...

Title:Product Planning Essentials
Author: Kenneth B. Kahn
Publisher:Routledge - 2014-12-18

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