Marketing in Action

Marketing in Action

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Readings and Cases Andrew M. Forman ... 350-450 cc; 450-749 cc; and 750 cc and over. h To be read, aquot;In 1974, Honda held a 61 percent market share in one of the five product classes listed above. This represents Hondaa#39;s highest share in any of these product classes. ... In addition to these materials, Yamaha distributed a full line of parts and repair instructions to its factory-authorized dealers. Virtually anbsp;...

Title:Marketing in Action
Author: Andrew M. Forman
Publisher:Addison Wesley Publishing Company - 1986-01-01

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