Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments
The strategies intended to achieve these goals can be very customized and circumstantial, but they are normally some variation on the themes of: I Product/ service leadership: Being the best product or service in your field. Think Lexus, Armanianbsp;...
| Title | : | Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments |
| Author | : | Patrick LaPointe |
| Publisher | : | MarketingNPV - 2005-01-01 |
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