Markenmanagement in der Automobilindustrie

Markenmanagement in der Automobilindustrie

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Top-Manager und Vorstandsmitglieder bedeutender Automobilfirmen beschreiben anhand von Fallstudien ihre global anerkannten Erfolgsstrategien im Management ihrer Marken. Ein herausragendes Standardwerk fA¼r automobiles Markenmanagement auf nationaler und internationaler Ebene!Differentiated, innovative media approach In todaya#39;s media world there has been a significant inflation of media channels and media messages in the Consumera#39;s life. Businesses need a clear and efficient media strategy. Volvo has been atanbsp;...

Title:Markenmanagement in der Automobilindustrie
Author: Bernd Gottschalk, Ralf Kalmbach, Jan Dannenberg
Publisher:Springer-Verlag - 2015-02-27

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