Introduction to Global Business: Understanding the International Environment & Global Business Functions

Introduction to Global Business: Understanding the International Environment & Global Business Functions

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The global business environment is rapidly changing because of shifts in geopolitical alliances, active roles of global institutions, and advances in information technology. Gaspar et al. INTRODUCTION TO GLOBAL BUSINESS, 1e introduces the comprehensive foundational and functional tools to better prepare students for a global business landscape. As part of the functional approach, the text flows smoothly and clearly from concept to application, asking students to implement their learning into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global landscape - culture, ethics, economic, and information technology. The purpose of this book is to introduce students to these principles in an engaging, current, and relevant way in the hope that they may develop the knowledge for successful careers in a globalized business landscape. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.An American company named Vizio, Inc. produces LCD TVs, and only has 85 employees, but its sales are in the billions of dollars. ... of TVs are now readily available as commodities, Vizio can design the TV, buy the components, hire a contract manufacturer, and market ... from the eBook and/or eChapter(s) Evolutionl/Dreamstime.com The Boeing 787 Dreamliner, whose development and production has.


Title:Introduction to Global Business: Understanding the International Environment & Global Business Functions
Author: Julian Gaspar, Antonio Arreola-Risa, Leonard Bierman, Richard Hise, James Kolari
Publisher:Cengage Learning - 2013-01-01
ISBN-13:

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