International Business Strategy in Emerging Country Markets

International Business Strategy in Emerging Country Markets

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The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.The Volvo factory in Hosakote (outside Bangalore) was built in 13 months, which was seen as a record even by Volvo standards. ... This programme aimed to export parts from India to other manufacturing units in Asia, since costs for production were lower in India. ... In order to ensure maintenance availability and to expose the Volvo brand, service shops were established even before the first truck hadanbsp;...

Title:International Business Strategy in Emerging Country Markets
Author: Hans Jansson
Publisher:Edward Elgar Publishing - 2008-03-01

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