How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It
A great example of a product that has acquired its meaning largely through its history is the Harley-Davidson motorcycle. ... Some people have even got married by swearing oaths on the Harley maintenance manual ... for goodness sake!
| Title | : | How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It |
| Author | : | Patrick W. Jordan |
| Publisher | : | John Wiley & Sons - 2003-03-28 |
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