Business as Usual? The Mobilization of the Anti-sweatshop Movement and the Social Construction of Corporate Identity

Business as Usual? The Mobilization of the Anti-sweatshop Movement and the Social Construction of Corporate Identity

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This dissertation examines the relational mechanisms through which social movement mobilization impacts the identity of targets of contention. Nike and Gap were selected as case studies to explain how, over an approximately fifteen year encounter with the anti-sweatshop movement, qbusiness as usualq came to include conveying their socially responsible identities. They went from denying responsibility for conditions in their contracted factories to altering their organizational policies and structures, daily business practices, and public communications in order to demonstrate their commitment to labor standards and sustainable development in the globalized apparel industry.43 The latter was more prevalent for the spread of the anti-sweatshop movement since most of the groups had previous experience ... and identities in a way that draws parallels between existing groups and those they are attempting to draw into the mobilization. ... to explain the vertical spread of transnational activism and diagrams a model of scale shift that contains a very different set of mechanismsanbsp;...


Title:Business as Usual? The Mobilization of the Anti-sweatshop Movement and the Social Construction of Corporate Identity
Author: Rebecca M. DeWinter-Schmitt
Publisher:ProQuest - 2007
ISBN-13:

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