Advertising Principles

Advertising Principles

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Are you a brand manager? Are you trying to develop a strategy to effectively reach African American consumers? Do you need help in understanding the consumption behavior of African Americans? If you answered yes to any of the aforementioned questions, this book is for you! qHow To Advertise To African Americans in the 21st Centuryq will take you through an 11 chapter discovery of effective ways to reach this powerful ethnic consumer group. You will learn what mistakes leading consumer products companies have made in the past when targeting African Americans. Additionally, you will learn how not to repeat those mistakes that they made by effectively segmenting them and conducting sound research strategies.Do you need help in understanding the consumption behavior of African Americans? If you answered yes to any of the aforementioned questions, this book is for you!


Title:Advertising Principles
Author: Jamie T Pleasant, Dr, PhD, Jamie T. Pleasant
Publisher:Biblion Publishing - 2010-05
ISBN-13:

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