Advertising and Culture

Advertising and Culture

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This collection of essays explores postmodern American culture and the influence of advertising. Using contemporary culture, the authors present various perspectives on advertising's methods, language, and cultural effects. Topics include the myths and promises of advertising and its strategies.This collection of essays explores postmodern American culture and the influence of advertising. Using contemporary culture, the authors present various perspectives on advertisinga#39;s methods, language, and cultural effects.


Title:Advertising and Culture
Author: Mary Cross
Publisher:Praeger Publishers - 1996-01-01
ISBN-13:

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